2 June 2026
Masumi Headwear doubles down on its mission of empowerment, providing free hats and exclusive discounts to cancer charities and hospitals worldwide.
Following its landmark retail expansion into John Lewis, the luxury headwear brand goes global—donating free bamboo and organic cotton headwear to breast cancer patients across the United States.
A New Chapter in Global Patient Support
Following a successful decade of empowering individuals, luxury headwear specialist Masumi Headwear has announced its further expansion into the United States through a dedicated new partnership with National Breast Cancer Foundation.
The collaboration marks a major step forward in Masumi’s global mission to support people navigating the emotional and physical complexities of medical hair loss. To launch the partnership, Masumi Headwear has donated an initial 200 free luxury hats to be distributed directly to breast cancer patients through NBCF’s HOPE Kit® Program, ensuring they receive immediate comfort and style during their treatment journeys.
“Helping and supporting people through this incredibly difficult journey is at the absolute heart of why Masumi exists. Hair loss is a profoundly challenging experience. Providing premium, beautifully designed headwear isn’t just about comfort—it is vital for helping women feel like themselves again, restoring their confidence, and helping them step back into society with dignity.” — Ali Nowroozi, Founder of Masumi Headwear
Comfort by Design: Meeting Patient Needs Worldwide
Known for its meticulous craftsmanship and commitment to premium materials, Masumi’s designs are specifically tailored to sensitive scalps. The pieces distributed through National Breast Cancer Foundation feature double-layer construction, lightweight breathability, and ultra-soft, sustainable fabrics such as organic bamboo, cotton, and exquisite Italian prints.
By prioritizing both physical comfort and high-fashion aesthetics, Masumi aims to replace generic “cover-ups” with elegant accessories that celebrate personal style.
Images of hats Masumi Headwear has donated to National Breast Cancer Foundation
An Open Invitation to Global Healthcare Networks
While this new US partnership highlights Masumi’s growing international presence, the brand remains deeply rooted in community collaboration. To help as many patients as possible, Masumi Headwear is actively inviting further international partnerships. Hospitals, cancer centers, and oncology wards across the US, and globally who wish to collaborate on headwear donations or patient support schemes are invited to contact the team directly at [email protected].
Masumi Headwear is proud to provide a dedicated discount code for those going through the journey of hair loss. Simply email [email protected] for the discount code and our team will get back to you.
Images of hats packed for National Breast Cancer Foundation
About Masumi Headwear
Masumi Headwear is an internationally recognized specialist in luxury medical headwear with head office in Manchester, UK and offices in Connecticut, USA and Leipzig, Germany. Founded in 2015, the brand creates award-winning turbans, hats, and scarves designed specifically for those experiencing hair loss due to cancer treatment, alopecia, and other medical conditions. Combining premium, organic fabrics with sophisticated style, Masumi is dedicated to restoring confidence and comfort to patients worldwide.
About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 19 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. All related graphics, logos and service names are trademarks or registered trademarks of National Breast Cancer Foundation. For more information, please visit https://www.nationalbreastcancer.org/
