Find out about Ali Nowroozi | Founder of Masumi Headwear.

Re-discover the Confident you!

At Masumi Headwear we feel passionate that losing your hair needn’t mean losing your sense of style. Our versatile collection has been created for those living with hair loss and consists of a range of timeless, elegant, and classically feminine designs that will make you look and feel fabulous!

So whether you need an easy-to-wear everyday piece for work, an elegant scarf for a night at the opera, or a knock-out hat for a wedding, we are sure to have a solution to help you re-discover the former stylish, confident you!

Designed for women who are looking for comfortable headwear that is chic, stylish and feminine

VIEW COLLECTIONS

Designed in Manchester, UK

We are proud to design our collection in our beautiful home town of Manchester UK.

The collection has been created from a range of carefully selected natural fibres to provide a headwear collection that is light, cool, and effortlessly elegant. From Silky-soft cotton in gentle spring shades to delicate bamboo fibres in bright summer hues, every piece in our range has been designed with comfort in mind and are suitable for everyday use, as well as for wearing on those special occasions. Click to have a look at our manufacturing process.

We hope you enjoy our beautiful collection! Love from Masumi Manchester

Before founding the company, Ali Nowroozi worked in the wig industry for 11 years. While doing so, he realised the vulnerability of cancer patients. At the time, he only saw unexciting headwear designs. Additionally, they solely were for practicality. Ali yearned to create a superior alternative. In doing so, help people experiencing hair loss from alopecia, chemotherapy, and cancer. Hence, the idea to launch a range of fashionable, seasonal headwear materialised.

Ali’s experience in the wig industry proved instrumental during this entire process. He utilised his expertise and set about designing comfortable, elegant headwear.

Masumi Headwear launched in 2015 in Manchester, UK, with an unwavering commitment to providing stylish, comfortable, and high-quality headwear for individuals experiencing hair loss. From the beginning, we have prioritized innovation, using soft, organic bamboo and advanced double-layered techniques to create flattering and breathable designs.

Now, as we celebrate our 10th anniversary, we remain dedicated to our mission of empowering those affected by cancer, alopecia, and other medical conditions. As part of this milestone, we are thrilled to expand our global presence with new branches in Connecticut, USA; Leipzig, Germany; and Dubai, UAE —bringing our luxurious headwear to even more individuals worldwide.

Masumi Headwear started as a one-man’s vision. Since then, it has expanded to become a close-knit team reaching a global community. Masumi Headwear has distributors in the USA, Spain, Italy, Denmark, and Chile. Additionally, it supplies to customers in Germany, Greece, and Mexico.

Ali collaborates with the University of Salford. In 2017 he received an Alumni Achievement Award. That same year, he also became an Honorary Industry Fellow.

The business has won various awards. They include:

Feefo Platinum Trust Service Award 2025
Feefo Platinum Trust Service Award 2024
Feefo Platinum Trust Service Award 2023
Feefo Gold Trust Service Award 2022
Feefo Gold Trust Service Award 2021
Top 100 Most Innovative Company of the Year in 2018 by BQ and Business Growth Hub
Finalist Venturefest Manchester Innovation Showcase 2017
Shortlisted for Best Established Business 2017

We have been featured multiple times on BBC Radio

Interview of Ali Nowroozi with Becky Want on BBC Radio [2019]
Interview of Ali Nowroozi with Laks Mann on BBC Radio (Starts at 33:30) [2022]

An everlasting enthusiasm drives Masumi Headwear, thanks to its incredibly devoted team. This intrinsic passion has led to an ‘Excellent’ Trustpilot rating and won the Gold Trust Feefo Award 2021 and 2022. Also, it paved the way for exciting partnerships such as becoming the No.1 NHS headwear supplier. Masumi Headwear has also worked in collaboration with the Teenage Cancer Trust. Together, it launched a collection exclusive to children and teenagers.

Masumi Headwear has gone from strength to strength. It offers chemo scarves, turbans, hats, beanies, plus headwear for exercise and rest. A core belief is that headwear should be accessible to everyone. Hence, the business proudly produces styles, for women, men, teenagers, and children. In 2019, the product range expanded to include luxury Ellen Wille wigs. In September 2020, Masumi Headwear opened its US branch. It now has a distribution centre in Connecticut to cater to its American customer base.